Post by account_disabled on Jan 9, 2024 6:13:20 GMT
Index Exchange (IX), one of the world's largest independent advertising exchange platforms, today announced that it has become the first platform to have LiveRamp IdentityLink (IDL) active globally. The latest regions to add support for this feature have been the United Kingdom, Europe and Asia-Pacific. With this integration, Index Exchange and LiveRamp bring a people-based permission advertising solution to global marketers , reinforcing both companies' strong commitment to bringing people-based marketing opportunities to the open web. while respecting privacy, choice and control. Since late 2018, Index Exchange has enabled LiveRamp IdentityLink transactions in the United States and Canada, and the market has welcomed it. When enabled through Index Exchange Library —Index Exchange's most widely used header bidding product on the market.
Income without the need for third-party cookies. " As it's time to move away from third-party cookies and toward people-based purchasing, digital advertising products Email Data must be built on a foundation of consumer trust ," said Mike O'Sullivan, vice president of product at Index Exchange . " This evolution in our partnership with LiveRamp is a giant step toward achieving our goal of bringing people-based shopping to the open web in the global marketplace , and we are proud to have done it in a way that maintains privacy and consumer safety . The partnership also enables DSPs transacting on LiveRamp IdentityLink to implement multi-channel media buying across devices , as well as marketers to activate their first-party data using Index Exchange Matched Audiences (e.g., targeted audiences).
Buyer based on customer relationship management type data provided through a transaction ID). “ Enabling transactions on LiveRamp IdentityLink globally means scale and ease of use across multiple regions ,” explains Travis Clinger, Senior Vice President of Addressability and Ecosystem at LiveRamp . “ We look forward to LiveRamp IdentityLink becoming an essential element for digital advertising, and we expect its adoption to increase now that buyers can access their audiences internationally with this solution .” The integration is now available in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Australia, Singapore and Japan, as well as the United States and Canada. All aspects comply with the General Data Protection Regulation. If you would like more information, click here.
Income without the need for third-party cookies. " As it's time to move away from third-party cookies and toward people-based purchasing, digital advertising products Email Data must be built on a foundation of consumer trust ," said Mike O'Sullivan, vice president of product at Index Exchange . " This evolution in our partnership with LiveRamp is a giant step toward achieving our goal of bringing people-based shopping to the open web in the global marketplace , and we are proud to have done it in a way that maintains privacy and consumer safety . The partnership also enables DSPs transacting on LiveRamp IdentityLink to implement multi-channel media buying across devices , as well as marketers to activate their first-party data using Index Exchange Matched Audiences (e.g., targeted audiences).
Buyer based on customer relationship management type data provided through a transaction ID). “ Enabling transactions on LiveRamp IdentityLink globally means scale and ease of use across multiple regions ,” explains Travis Clinger, Senior Vice President of Addressability and Ecosystem at LiveRamp . “ We look forward to LiveRamp IdentityLink becoming an essential element for digital advertising, and we expect its adoption to increase now that buyers can access their audiences internationally with this solution .” The integration is now available in the United Kingdom, France, Germany, Italy, Spain, Netherlands, Australia, Singapore and Japan, as well as the United States and Canada. All aspects comply with the General Data Protection Regulation. If you would like more information, click here.