Post by account_disabled on Mar 14, 2024 6:21:35 GMT
Sports Marketing: the Hisense case June 15, 2013, China-Thailand, a football debacle in a friendly match that caused President Xi Jinping, a great football lover, to lose his huangjiu (famous Chinese alcoholic drink) while he was celebrating his 60th birthday. Congratulations! China aims to host the 2026 or 2030 World Cup and participate competitively. So let's prepare for a shower of Renminbi, the increasingly international Chinese currency loved by Western companies.
It will be a relationship that will go well beyond commercial agreements and will be Find Your Phone Number consolidated with the sponsorship of Women's EURO 2017 and the European qualifiers for the 2018 FIFA World Cup. Sports marketing , and sponsorship specifically, play a decisive role in the commercial strategies of both brands and sports companies or competitions. But why? The motivation that leads to the investment of staggering amounts (oh my how much!!!) in sports sponsorships is found in the possibilities of access to that elite grandstand of the sporting event itself, characterized by emotion. A platform much sought after by sponsors, who want to combine their brand with something exciting and winning within an audience of fans, actual potential customers.
It is known that sport and sporting events are an important social and economic reality, which produce services, business, communication and travel, thus becoming a real entertainment industry. Therefore the task of sponsorship is to combine the interests not only of the sponsor, but also of all interested parties: from sports clubs to athletes, from sports events to the public, from the media to the sports disciplines themselves. In short, sponsorship strategies, as in the case of Hisense , involve the use of marketing strategies, which follow the business to consumer logic and respond to business to business criteria. The benefits of sponsorship are multiple: from the lightning-fast dissemination of the promotional message through the boomerang effect linked to the event; to the positive emotional image linked to social participation through sports involvement.
It will be a relationship that will go well beyond commercial agreements and will be Find Your Phone Number consolidated with the sponsorship of Women's EURO 2017 and the European qualifiers for the 2018 FIFA World Cup. Sports marketing , and sponsorship specifically, play a decisive role in the commercial strategies of both brands and sports companies or competitions. But why? The motivation that leads to the investment of staggering amounts (oh my how much!!!) in sports sponsorships is found in the possibilities of access to that elite grandstand of the sporting event itself, characterized by emotion. A platform much sought after by sponsors, who want to combine their brand with something exciting and winning within an audience of fans, actual potential customers.
It is known that sport and sporting events are an important social and economic reality, which produce services, business, communication and travel, thus becoming a real entertainment industry. Therefore the task of sponsorship is to combine the interests not only of the sponsor, but also of all interested parties: from sports clubs to athletes, from sports events to the public, from the media to the sports disciplines themselves. In short, sponsorship strategies, as in the case of Hisense , involve the use of marketing strategies, which follow the business to consumer logic and respond to business to business criteria. The benefits of sponsorship are multiple: from the lightning-fast dissemination of the promotional message through the boomerang effect linked to the event; to the positive emotional image linked to social participation through sports involvement.